Third Kingdom Designs

Resume

Melissa King

Senior marketing and content leader with 10+ years of experience driving brand growth through digital marketing, content strategy, video production, graphic design, and event marketing. Proven track record in increasing lead generation, revenue, audience engagement, and social growth across nonprofit, hospitality, healthcare, retail, and service-based organizations.

Experience

  1. Senior Content Marketing Manager

    Center for Child Protection · Austin, TX · August 2023 – July 2026

    • Increased YouTube subscribers by 10%+ within six months through strategic video content planning and audience-focused storytelling.
    • Developed and implemented a strategic plan for Shorts aligned with overall brand messaging, resulting in 67.6% of total channel views.
    • Lead content strategy, production, and distribution for organization-wide campaigns, fundraising initiatives, and events.
    • Serve as a senior advisor on brand voice, messaging, and audience targeting across multiple departments.
    • Monitor and evaluate campaign performance to optimize future efforts using data-driven insights.
    • Oversaw all fundraising and client event marketing campaigns.

  2. Marketing Manager

    The Driskill · Austin, TX · October 2022 – July 2023

    • Created, developed, and executed marketing campaigns to drive brand awareness and increase guest engagement.
    • Increased social media followers by 20% and engagement by 50% with improved tactics and data-driven content strategies.
    • Developed strategic community partnerships that expanded audience reach and awareness of hotel offerings.
    • Coordinated with external agencies for public relations, digital marketing, and web development.
    • Maintained the history and story of the historic hotel by updating the onsite history tour and spearheading the launch of tours to the public.

  3. Marketing Manager

    REE Medical · Remote · July 2021 – October 2022

    • Improved overall lead generation by 70% while maintaining a 50% conversion rate year-over-year.
    • Implemented a digital advertising strategy comprising 10% of total lead generation with a 25% conversion rate.
    • Established positioning, identified target audiences, and developed marketing plans across channels and segments.
    • Analyzed customer insights, consumer trends, and market analysis to build successful strategies.
    • Created and conducted data analysis across multiple platforms to drive business development objectives.

  4. Lead Graphic Designer / Marketing Manager

    Lucky Feet Shoes · Riverside, CA · May 2020 – July 2021

    • Increased online conversions and revenue by 50% year-over-year.
    • Subject matter expert for launching a new email marketing platform credited with 30% of online revenue, including campaign and automation strategy.
    • Created print and digital collateral and developed brand standards for implementation across the entire organization.
    • Coordinated an integrated strategy to increase social media followers by 200% in one year through primarily organic outreach.

  5. Graphic Designer / Marketing Coordinator

    Wedgewood Weddings · Temecula, CA · April 2019 – January 2020

    • Played a key role in growing leads by 40% year-over-year, with mature properties averaging 25% increases while maintaining a 60% conversion rate.
    • Art-directed multiple staged photo shoots for new and existing properties, including hiring photographers, styling venues, and coordinating talent.
    • Performed annual contract negotiations for all third-party listings, resulting in 30% savings at the same or higher service levels.
    • Trained a new marketing team member in graphic design, cloud-based collaboration, and principles of marketing.

  6. Marketing Manager

    La Valencia Hotel · La Jolla, CA · September 2017 – April 2019

    • Drove 15% growth in unique website visitors with zero ad spend.
    • Maintained a consistent 50% open rate and 15% click-through rate while keeping the customer database GDPR compliant.
    • Grew social media following by 15% with a content calendar focused on original and user-generated content.
    • Coordinated all media visits for the hotel, including popular influencers and food critics.

  7. Senior Graphic Designer / Marketing Technician

    Marine Corps Community Services · San Diego, CA · October 2011 – September 2017

    • Led marketing strategy, creative development, and event execution for BootCamp Challenge, an annual event attracting approximately 15,000 attendees.
    • Coordinated with clients to produce relevant, targeted collateral for a wide variety of programs and services.
    • Increased unique website visitors by 10% through website redesigns focused on modern interfaces and content accuracy.
    • Developed an innovative intake and tracking system for requests, increasing department efficiency and productivity by 50%.